About 10Gaj
We are a real estate lead generation partner built for the way property is actually sold in India — on the phone, on site visits, and on trust.
Named After The Smallest Unit That Matters
A gaj is how property is measured, negotiated and remembered across most of India. Ten of them is where a plot conversation starts. We took the name because our business is about the same thing: getting the small unit right before anyone talks about scale.
10Gaj started from a simple frustration on the broker side of the table. Lead providers were selling the same recycled numbers to five agents at once, portals were charging for enquiries that never picked up, and nobody would take responsibility for a bad number. Meanwhile brokers were burning entire weekends chasing people who had never seriously looked at a property.
So we built the opposite. We generate demand ourselves through paid campaigns, we call every enquiry before it reaches a client, we control how many partners a lead goes to, and we replace anything that turns out to be junk. Fewer leads, more conversations — that is the entire proposition.
Three Principles
Verified means a human called
Not an automated ping, not a bot check. Someone from our team spoke to that person.
Cost per booking, not cost per lead
We push clients to measure the number that actually runs their business, even when it flatters us less.
Long clients over big invoices
We would rather size a plan correctly and keep you for two years than oversell you once.
Our Mission
To make lead buying honest in Indian real estate — where what you pay for is what you receive, where a bad number gets replaced without an argument, and where a small broker gets the same quality a large developer does.
Our Vision
To become the default lead partner for property professionals across India — from Delhi NCR and Mumbai to Chennai, Bangalore and every tier-2 market where the next decade of Indian real estate will actually happen.
What Makes Us Different
We generate, we do not resell
Every enquiry comes from a campaign we ran. There is no purchased database anywhere in the process.
A named person, not a ticket queue
You get an account manager who knows your inventory and answers the phone.
Accountability on bad numbers
Report it within 48 hours and it is replaced. This is written into every agreement, not offered as a favour.
Local, not national-generic
Campaigns are built per micro-market because a Sarjapur buyer and a Devanahalli buyer are different people.
Reporting you can act on
Weekly numbers on delivery and connect rate, and a monthly view on where the budget should move.
No lock-in
No annual contract. If it is not working, you stop. That keeps the pressure where it belongs — on us.
Partner Feedback
“We were burning money on portal leads that never picked up. 10Gaj sends fewer leads but the connect rate is on another level. Three site visits in the first week itself.”
“Finally someone who understands the OMR market. The budget filtering is accurate and the team actually replaces bad numbers instead of arguing about it.”
“We plugged their leads straight into our CRM. Delivery is genuinely real-time and the weekly reporting makes it easy to justify spend internally.”
Let's talk about your market
Fifteen minutes on the phone is usually enough to tell whether we can help you or not.