How It Works
No black box, no mystery database. Here is exactly what happens between your requirement and a buyer's phone ringing.
Discovery call
We ask what you sell and to whom: city and micro-markets, price bands, property type, and how many leads your team can genuinely follow up in a month. Buying more leads than you can call is the most common way brokers waste money — we would rather size it correctly at the start.
Campaign setup
We build the targeting, creatives and landing pages for your inventory. Google Search captures active intent, Meta builds discovery volume, and portal and video placements fill the gaps. For project campaigns, the landing page is built specifically for that launch.
Lead generation goes live
Campaigns run continuously and get optimised against real signals — which keyword produced a connected call, which creative produced a site visit. Budget shifts weekly toward whatever is actually converting for you.
Manual verification
This is the step most providers skip. A person from our team calls each enquiry to confirm the number is reachable, the buyer is genuinely in the market, and the stated budget and locality are real. Anything that fails is dropped, not billed.
Real-time delivery
Verified leads reach you on WhatsApp, email, a shared Google Sheet, or straight into your CRM via API. Speed matters more than volume here — the first person to call usually books the site visit.
Review and replace
You get a weekly summary: leads delivered, connect rate and outcomes. Invalid or unreachable numbers reported within 48 hours are replaced in the next batch. Every month we review where the budget should move.
Four Channels, One Verified Pipeline
We generate demand ourselves. Nothing here is a purchased list or a scraped database.
Google Search
Someone typing "3BHK in Kharadi under 1.2 cr" is the highest-intent signal that exists. Search captures it.
Meta (FB & Instagram)
Volume and discovery — targeted by locality, life stage, income proxy and behaviour signals.
Property Portals
Supplementary enquiry flow from listing platforms, verified through the same process.
Video & Display
YouTube and display retargeting to stay in front of buyers through a long decision cycle.
What "Verified" Actually Means Here
A checklist every enquiry has to clear before it is allowed into your batch.
Number is reachable
We call. If it rings out repeatedly or is invalid, it never enters your batch.
Genuine property intent
The person confirms they are actively looking — not a mis-click or a form-fill for a giveaway.
Budget matches your band
We ask for a range and check it sits inside the segment you asked for.
Timeline captured
Closing in 60 days, or exploring for later this year? Recorded against the lead so you can prioritise.
Locality preference confirmed
City is not enough. We capture the specific micro-markets they will actually consider.
Duplicates removed
Cross-checked against recent deliveries so you are not paying twice for the same buyer.
Common Questions
What exactly is a "verified" lead?
Every enquiry that comes through our campaigns is called by our team before it reaches you. We confirm that the number is reachable, that the person is genuinely looking at property, and we capture their budget, preferred locality and buying timeline. Anything that fails that check never gets billed to you.
How fast are leads delivered?
Real time. Once a lead clears verification it is pushed to you within minutes — on WhatsApp, email, a shared Google Sheet, or straight into your CRM via API. Speed matters more than volume in real estate, so we optimise for it.
Can I choose the city, budget range and property type?
Yes. That is the whole point. You can filter by city and micro-market, budget band, property type (apartment, plot, villa, commercial, farmhouse) and buyer intent (end user vs investor). We build the campaign around your inventory, not the other way round.
Are the leads exclusive to me?
We offer both models. Shared leads are more affordable and go to a limited number of partners. Exclusive leads go to you alone and are priced accordingly. Most brokers start shared and move to exclusive once they see the conversion pattern.
What if a number is invalid or unreachable?
It gets replaced. Report it within 48 hours of delivery and we replace it in your next batch, no questions asked. Our replacement policy is written into every agreement.
Which cities do you cover?
Pan-India. Delhi NCR, Gurugram, Noida, Ghaziabad, Faridabad, Mumbai, Pune, Bangalore, Chennai, Hyderabad, Ahmedabad, Jaipur, Lucknow, Kolkata, Indore and Chandigarh–Mohali are active, and we regularly open new markets on client request.
How does payment work?
Leads are prepaid. You top up for an agreed volume, we deliver against it, and you get a GST invoice for every payment. There is no long lock-in contract — most partners start with a small trial batch.
Do you work with developers directly?
Yes. For developers we run project-specific campaigns with custom landing pages and creatives, and route enquiries to your in-house sales team or appointed channel partners. Reporting is shared weekly.
Is there a minimum order?
There is a small minimum so campaigns have enough budget to optimise properly — it varies by city and price band. Tell us your target market and we will quote the exact number.
How is 10Gaj different from buying portal leads?
Portal leads are sold to everyone at once and are rarely qualified. We generate demand ourselves through performance campaigns, verify it on call, and control how many partners a lead goes to. You get fewer leads, but you actually speak to the people.
Want to see the quality first?
Ask for sample leads from your city and budget segment. Judge them yourself before you spend anything.